YouTube: 以内容成为明星,以广告获取收益的优图(YouTube: How to Become a Star with Content and Make a Profit from Advertising)

출간일(Release) : 2015/11/30
전자책 종류(Format) : ePub
Price : KRW 10,500








‘YouTube’是世界上规模最大的视频网站。于2005年首次亮相后,2006年被谷歌收购,从2008年开始实行了韩国语服务。目前除中国等极少数国家以外,全世界的大部分地区都可观看上传在YouTube上的视频。构成 YouTube生态系的3大要素分别有生产视频内容的‘创作者(Creator)’、消费的流通主体-‘用户(User)’、以及形成资金流通的‘广告商(Advertiser)’等。在YouTube人人都能够制作并上传视频,即每个用户都共同拥有成为视频创作者的机会。为了让更多的用户成为制作视频的创作者,YouTube还在运行‘YouTube合伙经营’制度。

这是一本经现任谷歌YouTube合作业务负责人鉴定的,在国内首次出版的YouTube向导书。书中介绍了从加入YouTube的方法到上传视频的方法、管理我的频道的方法、在我的视频中设置广告收益的方法,以及提高广告收益的窍门等,在YouTube运作一个频道须掌握的各项功能及应用方法。一旦掌握了这些基本概念,具体功能可参照‘无条件跟我学’的内容,照着做便可学会。在‘Special Page’还介绍了不同类别的人气频道,同时还介绍了企业营销中应用YouTube的方法,以及维护YouTube作品版权的方法。

YouTube is the world’s largest video sharing website. It was created in 2005 and was taken over by Google in 2006. Beginning in 2008, YouTube started a Korean language service. People around the world have access to enjoy YouTube with the exception of a few countries including China. There are three main components that constitute the YouTube ecosystem: the users who are the members of the YouTube communities and the consumers of YouTube videos; the creators who produce videos; and the advertisers who make the money flow within the YouTube ecosystem.

YouTube is open to anybody who wants to create and upload videos, and all users are equally eligible to become creators. YouTube is operating the YouTube partnership program to encourage users to become creators of videos.

This is Korea’s first YouTube reference book proofread by the person who is currently in charge of the YouTube partnership program. This book explains everything that you need to know about YouTube if you want to become a creator and manage your own channel; how to sign up to become a YouTuber; how to upload videos; how to manage your channel; how to monetize YouTube videos; and the knowhow to generate more profits. All lessons about basic YouTube features are accompanied by “Follow These Simple Steps,” where you are encouraged to practice what you have learned. The book also includes a “Special Page” section, where some of the popular YouTube channels are introduced by different categories, in addition to ways on how to use YouTube to promote businesses and to protect your copyrights.

YouTube Study Club

YouTube Study Club was established in 2014 with experts as its members to educate people about the opportunities and possibilities YouTube can offer, and to help becoming successful YouTubers. This book is the first publication by the club with the goal of helping people to get a deeper and broader understanding about YouTube. The club is committed to continuously discovering and introducing diverse YouTube features and success stories and contributing to the development of the communities built by YouTube creators in Korea through its website (