YouTube: 能讓你一舉成名,還能讓你賺錢的優圖(YouTube: How to Become a Star with Content and Make a Profit from Advertising)

출간일(Release) : 2015/11/30
전자책 종류(Format) : ePub
Price : KRW 10,500







‘YouTube’是世界上規模最大的視頻網站。於2005年首次亮相後,2006年被谷歌收購,從2008年開始實行韓國語服務。目前除中國等極少數國家以外,全世界的大部分地區都可觀看上傳在YouTube上的視頻。構成 YouTube生態系的3大要素分別有生產視頻內容的‘創作者(Creator)’、消費的流通主體-‘用戶(User)’、以及形成資金流通的‘廣告商(Advertiser)’等。在YouTube人人都能夠製作並上傳視頻,即每個使用者都共同擁有成為視頻創作者的機會。為了讓更多的使用者成為製作視頻的創作者,YouTube還在運行‘YouTube合夥經營’制度。

這是一本經現任谷歌YouTube合作業務負責人鑒定的,在國內首次出版的YouTube嚮導書。書中介紹了從加入YouTube的方法到上傳視頻的方法、管理我的頻道的方法、在我的視頻中設置廣告收益的方法,以及提高廣告收益的竅門等,在YouTube運作一個頻道須掌握的各項功能及應用方法。一旦掌握了這些基本概念,具體功能可參照‘無條件跟我學’的內容,照著做便可學會。在‘Special Page’還介紹了不同類別的人氣頻道,同時還介紹了企業行銷中應用YouTube的方法,以及維護YouTube作品版權的方法。

YouTube is the world’s largest video sharing website. It was created in 2005 and was taken over by Google in 2006. Beginning in 2008, YouTube started a Korean language service. People around the world have access to enjoy YouTube with the exception of a few countries including China. There are three main components that constitute the YouTube ecosystem: the users who are the members of the YouTube communities and the consumers of YouTube videos; the creators who produce videos; and the advertisers who make the money flow within the YouTube ecosystem.

YouTube is open to anybody who wants to create and upload videos, and all users are equally eligible to become creators. YouTube is operating the YouTube partnership program to encourage users to become creators of videos.

This is Korea’s first YouTube reference book proofread by the person who is currently in charge of the YouTube partnership program. This book explains everything that you need to know about YouTube if you want to become a creator and manage your own channel; how to sign up to become a YouTuber; how to upload videos; how to manage your channel; how to monetize YouTube videos; and the knowhow to generate more profits. All lessons about basic YouTube features are accompanied by “Follow These Simple Steps,” where you are encouraged to practice what you have learned. The book also includes a “Special Page” section, where some of the popular YouTube channels are introduced by different categories, in addition to ways on how to use YouTube to promote businesses and to protect your copyrights.

YouTube Study Club

YouTube Study Club was established in 2014 with experts as its members to educate people about the opportunities and possibilities YouTube can offer, and to help becoming successful YouTubers. This book is the first publication by the club with the goal of helping people to get a deeper and broader understanding about YouTube. The club is committed to continuously discovering and introducing diverse YouTube features and success stories and contributing to the development of the communities built by YouTube creators in Korea through its website (